Furest Pet
Dog allergy chews · product page, on mobile
Public page teardown
The three leaks we’d mark
No price on the screen
From the photo down to Add to Cart, not one line says what it costs. Where a price usually sits, it gives the chew count.
We’d test the price beside the chew count, right above the button.
No stars, no reviews
Nothing near the name says anyone has bought it, on a product people give their dog.
We’d test a star rating and a short customer quote above the name.
A six-line name
The benefit, nine ingredients, a flavour and a count, all in the title. It pushes the button down the screen.
We’d test a two-line name, with one plain line on what it does.
The figure for each leak
Comes on your call, worked out from your own sessions, conversion rate and average order, like the maths above. We don’t have Furest Pet’s numbers, so we won’t guess at its revenue.
